Online publishing success stories

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Case studies

AVON

AVON

The mission

Avon — a global leader in beauty direct selling present in close to 150 countries — wanted to maximize the impact of its numerous online catalogues.

The challenge

Present many different versions of the catalogue to the right target and ensure a strong redirection to the e-commerce platform.

The technology

V-Paper publication tools make it easy to maintain hotspots technology and the Vkiosk feature ensures that users discover more content upon every visit to the online platform.

The results

In 2021: 75 million (yes, 75 million!) pages viewed, 2.7 million minutes spent on the 270 publications viewed by 365,000 users from the U.S. and Canada, spending a staggering 7.35 minutes on the publication per visit.

The takeaway

V-Paper is the perfect scalable solution for showcasing and distributing content in a way your users want to see and explore.

CHECK OUT THE SUPER FACTS AND FIGURES

Pages viewed

74,554,558

Users

365 485

Pages viewed

37,06 session

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BRP

Publish the BRP multibrand annual catalog showcasing its products, parts and accessories.