Online publishing success stories

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Case studies

PUBLISAC

PUBLISAC

The mission

Support a national publisher of weekly flyers to present hundreds of different flyers and collect usage data from the traffic.

The challenge

Present content from more than a hundred brands on a robust and efficient platform. Automate the hotspot links driving to the e-commerce websites and collect data separately for each brand showcased on the platform.

The technology

V-Paper allows automated hotspot creation (through plug-ins). Its technology is scalable to suit heavily visited publisher websites. Ease-of-use enables one to manage and present a high number of different publications at the same time. A powerful data collection pipeline and a dashboard was built to track and analyse users behaviors and usage of the platform.

The results

In 2021: over 8.2 million pages viewed, 2.2 million minutes (more than 4.1 years) spent on the publications viewed by American and Canadian users, spending on average more than 4 minutes on the publication per visit.

The takeaway

V-Paper is the perfect scalable solution for showcasing and distributing content in a way your users want to see and explore.

CHECK OUT THE SUPER FACTS AND FIGURES

Brands

180

Hotspots

+2 millions clicked

Users

400 000

publications

+100 annually

Sessions

1/2 million

Next amazing case study

AVON

Avon — a global leader in beauty direct selling present in close to 150 countries — wanted to maximize the impact of its numerous online catalogues.